Are you wanting to penetrate your local market but are struggling to do so?
You’ve probably heard a lot about SEO and have spent time researching how to optimize your website. If SEO is done right, then you can be seen in search results for people all over the world.
But what if you run a restaurant or offer a local service. Well, if you fit into these categories, you need to focus on local SEO as well. You’ll then be found by people close by and have more chances of securing local customers.
In this article, we’re going to show you why your business needs local SEO and give some tips on how to do it.
Read on for more information.
What Is Local SEO?
Before you panic that you’ll have to learn SEO all over again, don’t worry you you won’t. If you’ve already started optimizing your website for SEO, then you’re halfway there.
Local SEO is simply informing Google that you operate in a specific location. This then allows Google to show your website in local search results that are relevant.
When people search for ‘best running trainers’ they’re unlikely to care where the shops are based. They just want the most relevant results.
However, when somebody searches for ‘plumbers near me’ they want to see exactly that. It would be frustrating if they were shown dozens of plumbing companies in a different state.
This is why local SEO is important for a lot of businesses.
How Do You Localize Your Website?
It’s fairly easy to localize your website and you don’t need a complete overhaul.
First, you should make sure your full office address is on the website. Preferably it should be on your homepage, about us and contact pages. Make sure it’s absolutely correct and always up to date.
After that, you should focus on localizing more pages with your location. This could simply be done by writing the town(s) you operate in throughout your website.
Next, you should set up a free Google My Business page. This is a powerful tool and you should input as much information as possible, as well as updating it regularly. Google My Business cards are shown by Google at the top of local searches. If you can get yours to rank number one, it could bring you a lot of organic traffic.
Finally, you should submit your website to as many local directories as you can. People often search them to find local services and it will increase your backlinks.
If you feel you would prefer expert help for local SEO then you should hire an expert digital marketing agency. They’ll be able to take control of your SEO and this service can make a huge difference to your business.
Local Search Engine Optimization Tips
We hope you have enjoyed reading our article and have found this information useful.
As you can see, local SEO is rather straight forward but can be very powerful. If you can localize your website then the amount of organic traffic is likely to increase.
Check out the rest of our blog for information on branding and advertising.