Are you looking to crack the code on how to scale your small business? Whether you own an e-commerce store or you run a brick-and-mortar store, we’ve got the branding strategy for you. We can help you build your small business from the ground up and set you up for success with a few small business strategies.

Read on to learn four essential small business branding tips to help grow your small business!

  1. Start With a Brand Story

One of the most powerful things about your small business is the story of how your business came to be.

Most customers see businesses as separate from themselves–an establishment that they don’t have anything to do with, other than the fact that they shop there.

Your brand story helps your business to connect with customers by being open, vulnerable, and transparent about how and why you started your business. This personalization aspect helps customers build brand loyalty and repeat sales.

  1. Create a Visual Identity

Now that you’ve written out your brand story (and mission), move on to creating a strong, memorable visual identity for your brand. This includes everything from:

  • logo
  • color palette
  • graphics
  • typography
  • imagery
  • signage

This step is crucial in small business marketing and small business advertising. To create a memorable brand, your visual identity must be consistent across all platforms and mediums.

If you have a brick-and-mortar store and an online store, your visual markers for each must resemble each other.

If your small business relies on visits to your brick-and-mortar store, consider solidifying your brand visual identity with bright channel letter signs outside of your establishment. You can find more info here:

  1. Be Social on Social Media

If you’re looking for small business branding help and you’re not on social media, stop looking. Create social media accounts for your small business first, and then get back to researching small business branding ideas.

With almost 4.5 billion social media users across the globe, social media is the next crucial marketing asset for small businesses, after a well-designed website.

On social media, you can connect with customers and users, expanding brand awareness with a minimal marketing budget.

Take the opportunity to socialize with your fans and customers. Ask them questions. Engage in conversations. Make your small business brand unforgettable.

  1. Share Customer Testimonials

Social proof always wins.

That’s because people don’t necessarily trust brands, but they are more willing to trust other people. That’s why influencers play a big role in small business branding strategies on social media.

However, you don’t have to pay influencers top dollar to gather social proof. Every single customer that makes a purchase from your small business counts as social proof.

Ask them why they use your product or service. Share their product reviews. These types of content make your small business brand more reliable to a new customer.

Discover More Small Business Branding Tips

There are many different strategies a small business owner like yourself can use to grow your business and expand its reach. Be sure to give each branding strategy and campaign enough time for you to observe its efficacy.

For more small business branding tips, check out our branding and advertising sections!