There is no denying that building a brand and promoting it to an audience is a daunting task — one that can seem never-ending (and challenging to quantify) for you as a business owner.
To help you build some momentum, read on to learn four branding tips that can help you boost your business over the next six months.
1. Align your values, mission statement and branding.
You would be shocked at how many companies have not updated their mission statement in years, or who do not know what their values are or how to incorporate them into their branding. It is a shame, considering the power that a cohesive message can have when it comes to branding in a manner that boosts sales. Plus, it is the brands with purpose that rise to the top.
Aligning your values, mission statement, and branding is one of the key ways to grow your brand, while the clarity of purpose will assist you in making the right decisions and following the appropriate path. For this reason, take some time to revisit your company’s values (or write them down if you haven’t already), refresh the mission statement, and then strategize how those core beliefs can be translated through your branding choices and content output.
2. Create authentic narratives across multi-channels.
There is no denying that your logo, color scheme, and tagline are essential for communicating your brand to potential customers. Now, it is crucial that you expand that brand communication to authentic narratives that are taking place across an array of channels and platforms. It is in these areas that you will witness the importance and purpose of brand identity.
To establish a recognizable brand identity and a persona that customers trust, utilize the digital channels that your target markets regularly use and then strive to build a rapport with them that has the same vibe as in every other area of your business. While you don’t need to be present on every social media platform, make sure that you regularly update the ones that you do choose to use.
3. Get innovative when it comes to brand awareness.
No matter what industry your business operates in, if you want your company to thrive, then you need to be building (and maintaining) a thorough and trusted brand. After all, if you aren’t reaching your target audience and they don’t trust your messaging, then how are you ever going to grow your customer base and increase sales?
However, simply wanting to raise your brand awareness isn’t going to make it happen, particularly when there are so many other businesses directing their messaging at your target audience.
So, to stand out from the noise, you are going to need to get innovative when it comes to your brand awareness strategies. Currently, a popular approach is to work with influencers to display your product or review your service. Alternatively, you may be more interested in investing in online ads, creating regular giveaways on social media platforms, or hosting a live event.
4. Bring in the professionals.
If you are feeling overwhelmed by all the choices or aren’t entirely sure which strategy to commit to, don’t worry. You aren’t alone!
Most business owners find it challenging to complete these steps on their own, which means the vast majority of companies do not have a clearly defined digital marketing strategy. And, without it, you aren’t going to be able to control the growth of your business.
To avoid falling into the same trap, opt to work with a top branding agency who can assist you in creating the perfect branding strategy. By utilizing their professional expertise, you can be assured that you are setting up your company for success and that you are creating a brand that engages with your audiences every time they meet it.
Are you a business owner who is having issues with branding? If so, what are the biggest challenges you are currently facing? Alternatively, do you have any tips and tricks that you can share with those who are going through the branding process? Let us know in the comments below!
Grace Yacoub is the owner, founder and CEO at Zaman. She recognized the potential to develop brands in Dubai back in 1996. Amongst her first projects were to convert the local powerhouses of Etisalat and NBD into branded entities and engage the nation in the drive for modernity. She has since led projects across finance, family, industry, property, retail and all sectors to convert many of the region’s most important companies into powerful brands.