With businesses using anywhere from 5 to 21 percent of their total spending on advertising and marketing, there must be a way to either bring those numbers down or work more efficiently.
A very small, literally a single pixel, but very effective solution does come into the fold. Tracking pixels, these tiny options hold a wealth of power within their small space on a user’s screen. Read on to see how to make them work for your marketing team!
What Are Tracking Pixels?
As the name suggests, tracking pixels are 1×1 pixel graphics. They are utilized by businesses to track user behavior, which can help measure site conversions, web traffic, and a variety of other important metrics.
They are transparent and embedded in any place in an email or webpage. Because of this nature, they are not obvious to the user. Depending on how advanced a design there have been even further strategic uses such as personalized advertising.
How Tracking Pixels Function
There are two main types of tracking pixels, one for web page use and the other for email open tracking.
On a website, a tracking pixel is added using specific HTML code. When the site is coded there is a link to the “pixel server”. When a user visits the website the browser loads this link and opens the invisible, tracking pixel.
The server that the link is pointing to makes note of the access made and also collects a variety of other information such as:
- Type of website or email accessed, ie mobile versus desktop
- Type of client used, browser versus email client
- Activities performed on a website during a browsing session
- Time of email reading or website visit
- Operating System used, helpful with mobile and desktop analysis
- IP Address of the user
Benefits of Tracking Pixels
A simple piece of code can provide marketing and sales teams with a wealth of information without being invasive or even interacting with the audience at all in many cases.
This service allows for more focused marketing by SEO agencies, more user-friendly content, and a constant adaptation to commonly used technology as the market may change.
There is a benefit to tracking pixels over the well known “cookie” that is most commonly used by many websites. A tracking pixel can not be blocked by standard browsers.
Not only can you insert these tracking pixels on a personal website, email campaign, or store to track use and conversions but they are just as powerful, if not more powerful, resource. It’s social media.
Social media marketing, especially on the Facebook platform, has been a strong supporter of the tracking pixel technology. A great deal of marketing on Facebook is heavily targeted by collecting important data through all people you interact with.
Tracking Pixels to Financial Success
With their ease of implementation and all that they have to offer there is no reason that you should not already be tracking pixels as a part of your marketing campaign. The benefit will be seen throughout all of your processes and efficiency will fly.
When you are ready for more tech help, come by the blog and see all the other content we have curated for you!