Since 38% of consumers will refuse to interact with a poorly designed website, it’s critical that you stay on top of current web development trends. This means looking into what’s popular in 2022 and understanding how you can integrate these ideas into your webpage.
Read on to learn some of the top web tips that every small business owner needs to remember when developing their website.
SEO-Rich Descriptions and HTML
Search engine optimization has been critical for driving relevant traffic to your website for years. This isn’t set to change in 2022. In fact, you’ll need to be more vigilant with your SEO campaign than ever before if you want to keep up with the competition.
Make sure that you include high-volume keywords in the coding for your website. This means adding it to HTML as well as readable descriptions. Remember that this is ultimately going to show Google crawlers that you’re trustworthy so that you can develop a web presence.
Progressive Web Apps (PWA)
Over 50% of web traffic comes from mobile devices. PWAs are a new type of application software for smartphones and tablets. They let developers simply install their website online so that users can add the app to their home screen.
This makes the page more accessible to mobile users so that they can have an easy-to-use interface regardless of their device. Research more on web design companies that can help you with PWAs and other optimization tools.
Voice Search Prioritization
Because mobile searches are at an all-time high, voice search is becoming more important. People like to ask their phone questions and get answers spoken back to them. This is great for convenience, hands-free accessibility, and quick searches for products and services in their area.
Make sure that your website has a good internal voice search function. This will make navigating it easier for mobile users.
You also need to make your page voice-search friendly on Google. Consider using long-form keywords. These are sentences that people might speak into their phones before they get search results.
Machine Learning and Personalized Content
Since users feel more of a connection to brands with personalized content, it’s important that you provide this for them. Machine learning makes this easy by tracking the trends of individual users and their accounts.
The site can personalize recommendations for them and save browsing information. This will let them come back to it later and make a purchase.
Personalized content is also great because you can show the web user’s name and account information.
Greeting them by name makes them feel valued and therefore more likely to work with your website. Innovation management software companies, like grok are also leading the way in empowering SEOs to improve their management styles, and bring personality to the websites they manage.
Get Started With the Top Web Development Trends
While creating a business website can be a challenge, it’s critical for the success of your startup.
Now that you know some web development trends to help your business grow in 2022, it’s time to learn more. Check out the “business” tab on our home page for more information on integrating your website with other areas of your business.