With 30 million small businesses in operation within the USA, having outstanding branding is a must if you intend to cut through the competitive clutter. What’s worse is that, if you sell via e-commerce, you’re not competing with just the United States. You’re competing with the world.
How can you build a brand that nets you attention in a global market? While there are a lot of answers to that question, our unconventional solution is brand building by leveraging SEO (Search Engine Optimization).
Developing e-commerce branding via SEO is a trend that lets consumer insights guide several of your branding choices. If you’re confused as to how to go about leveraging SEO to improve your branding, keep reading to discover four simple steps to success.
- Learn How to Explore Keywords
Keyword research is the process of using tools to understand what people are searching for online. Having an understanding of search queries can give you a unique look into what is most important to consumers that are interested in products/services in your niche.
For example, if you were an ice cream shop that was trying to finesse its branding, you might do keyword research and find that strawberry ice cream is the number one most searched for flavor in your area which could inform a bevy of brand choices.
Learning how to explore keywords goes beyond the content of this post. Here’s a great article that’ll get you started though.
- Take Note of What People Want
As you get more proficient with keyword research, you’ll start getting a beat on what people are looking for. As you start to see common keywords turn up (ex: strawberry ice cream, ice cream to-go, etc.) take note of them and rank them in terms of popularity.
The more you explore and the more creative you get in your keyword finding techniques, the more insights you’ll collect which you’ll be able to start assessing/applying to your business in our next step.
- Assess Results and Tune Your Branding
By this step, you might have an excel sheet filled with common search terms your customers are interested in. Armed with that information, it’s time to start tuning your e-commerce branding.
How you’ll apply your keyword findings to your brand is up to you. Keywords can inform what products you offer, what your logo image should be, the colors on your e-commerce site, and everything in-between.
- Keep Researching and Adjusting
Consumer tastes change all the time. As they do, so will search queries.
Keep doing occasional research to stay on top of consumer trends and adjust your business accordingly. If you’re having trouble keeping up with the ever-changing world of SEO, consider hiring professional SEO services to do the heavy lifting on your behalf
E-Commerce Branding and SEO Are an Unsung Power Couple
Talk to business gurus and very few of them will advise that you leverage SEO to shape your e-commerce branding. That’s a shame because shaping your brand by leaning on consumer insights is perhaps the most effective brand building strategy a company can undertake.
We hope this post has inspired you to think unconventionally about how to improve your business’ success. If you’d like more insight on branding, local SEO, managed SEO services, or anything else, check out more of the newest content on our blog!
