Designing a tradeshow exhibit is always a challenging process. It entails coming up with the right creative that will enable business executives torepresent their brands, and offer tradeshow attendees a reason to pass by their stands without necessarily being asked to visit. To achieve this, there are certain creative essentials, which must be adhered to, including the following:
The Brand
One of the best ways to captivate your audience, is to capture your corporate brand image throughout the exhibit. Brand identity must be consistent with all the branding materials, without distorting the message throughout the entire promotion.
Quality graphics layout
The layout of your graphics and image will depend on the size and style of your exhibit. They need to be in harmony, and you should forget the notion that bright colors are the only thing you need, to stand out from the crowd. Ideally, you should use product graphics that feature your most recent line of products and services, so that the crowd is immediately informed on your latest and greatest initiatives.
Videos and animations
You are not limited to using static graphics and imagery throughout your exhibits. The use of videos and animations are an emerging trend worth incorporating for more attention and interactivity at your stand. You can decide to stream clips on a touchscreen, include a screen as part of the booth or include moving images to help attract more people, and boost the booth’s traffic.
Social media links
There is no denying that social media has become a powerful marketing tool, and it will be regrettable if you don’t consider this in your creatives. You should include your social media information in your graphics so that visitors know where to find you when they are online. If they don’t look you up at the moment, they can always find you at a later date using the social media information you include on the creatives.
