5 Features of an Effective Content Marketing Strategy

Do you think writing content is the thing that will bring new people to your website? You aren’t alone.

Reports show that 53% of marketers use blogging as one of their main marketing methods. Writing content once and getting free search engine traffic is a deal too good to pass up.

However, it isn’t enough to write content and hope that it ranks. Keep reading to learn five features of an effective content marketing strategy.

Targeted Audience

Every content marketing campaign should have a targeted audience. Knowing who your audience is and how to reach them with your message will help guide content creation.

You can do this by looking at what they say online or polling your current visitors. Ask them directly what content they want to see on your website.

Focus Keywords

The keywords you choose to target are essential in content marketing. You should pick your keywords based on your audience and the content you plan on creating.

You can use a keyword research tool to see what terms get the most traffic. There are several free options available that will give you basic ideas to work with. More expensive tools have more data and will help you make more data-driven decisions on your topics.

A content marketing service can help you with keyword ideas and content writing, so check out a content agency’s services to see everything they provide.

Great Visuals

People don’t like looking through long pages of text anymore. It’s hard to keep someone’s attention in a media-focused world, so it pays to break up your website content with images.

Your images will help give a sense of what your content is about and help people remember it. If you pick the right images, you can also use them to help explain your content to people who take in information visually.

Solves a Problem

Remember that your content should focus on solving a problem for your target audience. If you can make your visitors’ lives easier by delivering the information they need, you’re more likely to get long-term traffic from them.

Ask yourself this: what problems do my visitors have that my content can solve? This also helps you understand the search intent of Google searchers. Ensure people know that your content will help, and you’ll gain your visitors’ trust while ranking higher on Google.

Measureable Results

You can’t improve what you’re doing if you’re not tracking how well it works. It’s easy to track where your content is performing the best with analytics software.

You should track your social shares, the traffic you receive from search engines, and what keywords you’re ranking for so that you can see what’s working. Knowing what’s not working is just as crucial so that you don’t waste time on content that nobody wants to see.

A Great Content Marketing Strategy Won’t Appear Out of Nowhere

Starting a blog and creating content is one of the best ways to get traffic to your website. However, without a solid content marketing strategy, you won’t be able to take advantage of your hard work. Use the tips above to create a content marketing campaign that works.

Check out the infographic below for more tips on how to brand your company effectively!